ABOUT US
Welcome to irafan - Embrace Your Beauty, Celebrate Your Curves
About irafan
irafan is a leading plus-size fashion brand for women of color that has been championing body positivity and inclusivity since our founding in 2008. Our mission is to empower women to embrace their curves and express their unique style with confidence and flair.
Brand Development Stages
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2008 - Launch: irafan was born in the vibrant city of Los Angeles, with a vision to cater to the fashion needs of plus-size women of color who were often overlooked by mainstream fashion. We opened our first boutique, offering a curated selection of stylish and comfortable clothing.
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2011 - Online Expansion: Recognizing the growing trend of online shopping, irafan expanded its reach by launching an e-commerce website, allowing us to share our fashion philosophy with a global audience and making irafan a favorite among plus-size fashion enthusiasts worldwide.
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2014 - Diversification: We expanded our product range to include not only clothing but also accessories and footwear, ensuring that our customers could find everything they needed to create a complete look that celebrates their individuality.
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2017 - Collaborations: irafan began partnering with influential plus-size models and fashion bloggers to further amplify our message of body positivity and to provide our customers with relatable style inspiration.
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2020 - Sustainability Commitment: We took a significant step towards sustainability by introducing eco-friendly materials and ethical production practices, reflecting our commitment to the environment and social responsibility.
Brand Vision
At irafan, our vision is to be the premier destination for plus-size fashion for women of color, offering a range of stylish, high-quality, and affordable clothing that empowers women to feel confident and beautiful in their own skin. We believe that fashion is a form of self-expression, and every woman deserves to have clothing that makes her feel amazing, regardless of her size or color.
We are dedicated to:
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Inclusivity: Ensuring that our clothing sizes and styles are inclusive, catering to the diverse needs of plus-size women of color.
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Quality: Offering high-quality fabrics and construction that stand up to the active lives of our customers.
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Fashion Forward: Staying ahead of the curve in terms of style and trends, ensuring that our customers are always in fashion.
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Sustainability: Being committed to sustainable and ethical practices in our supply chain and production processes.
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Community: Building a community of women who support and inspire each other, celebrating body positivity and personal style.