ABOUT US

Irafan is a womenswear brand dedicated to bohemian style, inspired by a love for freedom, nature, and the quiet strength of modern women. We believe clothing is more than something you wear — it is a way to express how you live, feel, and move through the world.

June 2023 marked the beginning of Irafan. In its early stage, the brand focused on small-batch designs and carefully selected fabrics, paying close attention to silhouettes, comfort, and subtle details. Each piece was created with the intention of blending romantic aesthetics with everyday wearability, allowing bohemian style to feel effortless rather than exaggerated.

By March 2024, as the brand gained recognition and a growing community of like-minded women, Irafan entered a phase of steady expansion. The collection evolved from individual statement pieces into more complete wardrobes, designed for daily life, travel, and special moments. During this period, we strengthened our production partnerships and refined craftsmanship to ensure consistency without losing the soul of our designs.

In January 2025, Irafan moved into a stage of brand refinement and deeper identity building. Instead of chasing fast trends, we began focusing more intentionally on women themselves — their different life stages, moods, and stories. Our designs became softer, more versatile, and more expressive, allowing bohemian style to integrate naturally into modern wardrobes.

Looking ahead, Irafan envisions becoming a brand that grows alongside women. We aim to create clothing that supports individuality, confidence, and freedom of expression. Wherever life takes you — city streets or distant journeys — Irafan hopes to be part of your story, offering pieces that feel authentic, timeless, and true to who you are.